Make & Market Method™. ENGAGE YOUR FOLLOWERS, WOO YOUR DREAM CLIENTS & BECOME THE EXPERT BEHIND-THE-SCENES OF YOUR OWN BUSINESS.
LAUNCH YOUR DREAM BUSINESS IN JUST 90 DAYS with the make & market method™
• one to one support
• brand identity & logo design
• website & blog design
• marketing collateral
• technical support
This is for you if...
You're a creative professional - designer, artist, stylist, maker, baker, writer or creator.
You want your own business and you're ready to make it happen!
You're currently earning less than £1000 (or zero) per month from your business.
You want to compress your timeline and stop playing a guessing game.
You want to understand the behind-the-scenes of your business.
You want the confidence and mindset that it takes to run a business.
You want to ditch the day job (like, yesterday) and work for yourself.
You want a professional logo and brand identity that's wholeheartedly 'you'.
You want a knockout website that you're proud to show off.
You want to know what systems and structures you need to have in place.
You want to know how to market your business and get noticed.
You want to know how to get clients and what to say to them.
You want to create awesome graphics for your website and social media.
You want a money making business not just a 'pocket money' hobby.
MAKING YOUR MIND UP
Deciding who to work with on your business takes careful consideration. It’s important that we click like any other type of relationship. My ideal client is passionate about their business, is easy going and wants to enjoy the process. If that sounds like you, I can’t wait to work together!
Once you’ve made your first payment and signed on the dotted line, we can get started. WOOP! We'll pick the times and dates for our 12 coaching calls (one session every week included) and mark them in the calendar. Next I’ll send you an in-depth action plan affectionately called ‘Getting Your Shit Together’ that will walk you through what you need to do to get going. Think of it as a spring clean for your life and business so you feel prepared and organised to take on the task of setting up your biz.
Week Two to Three
I'll show you how to identify your ideal client and perfect offering so you are clear on what you're going to sell and who you're going to sell it to. Servicing a niche, rather than being a generalist, will help you to position yourself as an expert - it's also proven to increase profits. We'll do some simple but essential market research so you can check that your ideas are what your potential clients really want and that they're willing to pay for them. Not checking your product/service with your market is a mistake I see often - the last thing you want to do is invest a ton of time, money and energy in to your big idea only for it to fall flat when you can't make a sale. Market research is SO important!
Week Four to Five
This week, we're talking about your magic, aka, your brand. I'll walk you through a fun branding exercise to uncover your core values and what you want your business to be known for in the world. We'll use some of the answers from your market research (because your clients actual words are golden for your brand & content!) to develop your elevator pitch and we'll start piecing together the creative elements of your brand (your brand identity).
Week Six to Seven
As part of this package, you'll receive a brand identity, logo design and a full suite of materials to match. Once we've identified exactly what materials you need for your business, I'll begin creating pieces for your review and approval before we move on to the next stage.
Week Eight to Nine
This module is all about creating your website, the machine that drives your online business. Whilst I get to work on the design, I'll provide you with resources and training to help you plan your sitemap and write engaging content. This stage will take a couple of weeks going back and forth to review the design until you're happy.
Now that you have your business foundation in place, it's time to work on attracting people to your business. A PDF lead magnet design and email marketing template is included. I'll help you to create your own lead magnet and I'll connect email marketing to your site.
Week Eleven to Twelve
I'll support you in bringing together everything you've done so far. I'll connect your domain, submit your sitemap to Google Search Console (SEO) and make any last minute changes you require. I'll set up Google analytics on your behalf and provide you with a marketing guide to support you in the weeks after your launch. In our last call, I'll be giving you website training to manage the updates and maintenance of your site.
When I was setting up my business, I wanted to be able to be part of it, rather than just hand it all over to someone else. Carly has enabled me to do just that. Nothing was too much trouble for her and she spent time explaining everything to me in a way that I could easily understand. She was extremely patient with me and always offered her opinion when asked for it. She has helped me to bring my vision of my brand and website to life and has made it an enjoyable experience too! I can't recommend her enough!
Emily Sophie, Emily Sophie Dance
Now open & on-boarding clients for Summer 2018
(or 3 payments of £1000 available)
Frequently Asked Questions
I’VE ALREADY GOT A BUSINESS, IS THIS STILL SUITABLE FOR ME?
YES! This is for creatives who have just started, or about to start their own business. You may also have had a hobby or a 'side-hustle' for a while and you're now ready to up-level. I’ve had creatives in each situation who have had great success.
I HAVEN’T GOT ANYTHING SET UP YET, IS THIS RIGHT FOR ME?
Absolutely! This will help you get clear on what you want to do, who your ideal client is and to develop the perfect offering for you. This is the information you need to build a strong foundation and to reassure you that you've followed all the necessary steps before launching.
WHAT WILL HAPPEN?
Once contracts have been exchanged and your first payment has been made you'll be sent a welcome pack, orientation action plan and we'll arrange the best time/day for an introductory call if we haven't had a catch up already! You'll also be sent a prompt each week via email with your 'homework' and action steps for the week too.
WHAT does the start-up support include?
Hiring a business coach was the best decision I made when starting my business - I struggled for ten years on my own before hiring a pro and I learned more in that time than I had in a decade. There's so much to do when you're getting started, so I've put together the resources and materials to help you create a kick-ass website and know what to do with it.
WHAT MATERIALS DO I NEED TO BE ABLE TO TAKE part?
You will need a PC or laptop, a WiFi connection, email (to receive the materials), adobe reader (to open PDFs - it’s free). You'll also be required to pay for your own software and subscriptions as part of running your business. Running a business isn't cost-free but I will point you in the direction of free or low-cost options.
HOW IS THIS DIFFERENT FROM OTHER PACKAGES?
It’s hard to compare but I’ll do my best. The Make & Market Method was developed from my own journey from full time design & marketing executive to full time creative business owner. Many start-up business 'programmes' that I’ve found and have been on include either coaching OR design and this includes both so you can develop both personally, and professionally whilst also getting the expertise of a professional designer.
AM I GUARANTEED TO START A BUSINESS?
As you can imagine, there are no guarantees when it comes to packages like this, but the people I have worked with have gotten incredible results. What I’m going to teach you is exactly how I did it, and taking action on these steps is up to you. If I can do it, it’s possible for you too.
I'M WORRIED ABOUT THE MONEY.
One of the most frustrating things in life is saying "I'd love to but I can't afford it". I totally get it. The thing is, part of being a successful business owner is knowing when you need to invest money, to make money. The reason I know so much about starting and running a creative business is because I refused to invest early and took the 'DIY' route - but it took a bloody long time and I bet you don't want to delay any longer. You don't have to wait for the life and business you really want, as I have a feeling you've already waited long enough.
DO YOU HAVE A PAYMENT PLAN?
Yes, I offer a 3 part payment plan which is 3 monthly instalments of £1000. Your first payment is due before we start to hold our time together, and the following two payments will be taken on the same day of the month as your first payment. Eg. if you sign up to work with me on the 15th of the month, each instalment after that will be taken on the 15th day of the next 2 months. Your card will be charged automatically.
HOW LONG DOES THE PROCESS TAKE?
The Make & Market Method takes 12 weeks. Carefully consider when you want to sign up for the package so that you have time to work through each step. I want you to feel supported, so as well as all of the materials you'll be able to keep and look back through at any time, we'll also have a 30 minute, one to one coaching call every other week and you'll have weekly email access so you can ask any questions and I'll be there to talk you through each section as you work through it.
Now open & on-boarding clients for Summer 2018
(or 3 payments of £1000 available)