Make & Market Method™. ENGAGE YOUR FOLLOWERS, WOO YOUR DREAM CLIENTS & BECOME THE EXPERT BEHIND-THE-SCENES OF YOUR OWN BUSINESS.
When you’re the master of your craft and you love what you do, but the confusing task of setting up your business makes you want to crack open the gin.
This is for you if...
You're a creative professional - designer, artist, stylist, maker, baker, writer or coach.
You want your own business and you're ready to make it happen!
You’re sick of downloading every free ebook or training video to piece together how to start a business.
You want to compress your timeline and stop playing a business guessing game.
You want to feel in control and understand the behind-the-scenes of your business.
You want support to build the confidence and mindset that it takes to run a business.
You’re ready to ditch the day job (like, yesterday) and work for yourself.
You want a professional logo and brand identity that's wholeheartedly 'you'.
You want a stunning and easy to use website that you're proud to show off.
You want to know what systems and structures you need to have in place.
You want to know how to market your business and get noticed.
You want to learn the best way to manage your business and your clients.
You want to create awesome graphics for your website and social media.
You want a money making business not just a 'pocket money' hobby.
Strategy & Marketing
Workbooks & checklists
Website Design Training
MAKING YOUR MIND UP
Deciding who to work with on your business takes careful consideration. It’s important that we click like any other type of relationship. My ideal client is passionate about their business, is easy going and wants to enjoy the process. If that sounds like you, I can’t wait to work together!
Once you’ve made your first payment and signed on the dotted line, we can get started. WOOP! We'll pick the times and dates for our 6 coaching calls (one session every fortnight included) and mark them in the calendar. Next I’ll send you an in-depth action plan affectionately called ‘Getting Your Shit Together’ that will walk you through what you need to do to get going. Think of it as a spring clean for your life and business so you feel prepared and organised to take on the task of setting up your biz.
I'll show you how to identify your ideal client and perfect offering so you are clear on what you're going to sell and who you're going to sell it to. Servicing a niche, rather than being a generalist, will help you to position yourself as an expert - it's also proven to increase profits. We'll do some simple but essential market research so you can check that your ideas are what your potential clients really want and that they're willing to pay for them. Not checking your product/service with your market is a mistake I see often - the last thing you want to do is invest a ton of time, money and energy in to your big idea only for it to fall flat when you can't make a sale. Market research is SO important!
This week, we're talking about your magic, aka, your brand. I'll walk you through a fun branding exercise to uncover your core values and what you want your business to be known for in the world. We'll use some of the answers from your market research (because your clients actual words are golden for your brand & content!) to develop your elevator pitch and I’ll show you how to piece together the creative elements of your brand (your brand identity).
As part of this package, you'll learn how to apply your brand identity to your business, how to create a timeless logo design and a full suite of materials to match. Once we've identified exactly what documents you need for your business, I'll show you how to create stunning branded PDFs that you can send to your customers.
This module is all about creating your website, the machine that drives your online business. I'll provide you with resources and training to help you plan your sitemap and write engaging content. I’ll also support you to create your very own website! This stage will take a couple of weeks going back and forth.
Now that you have your business foundation in place, it's time to work on attracting people to your business. I’ll show you how to use lead magnets and email marketing to attract people to your site. I’ll also walk you through how to implement an onboarding workflow that will ensure you give every client an experience they can’t wait to tell their friends about.
I'll support you in bringing together everything you've done so far and provide you with a marketing guide to support you in the weeks after your launch.
Make & Market Method
monthly payment plan available on request
Frequently Asked Questions
I’VE ALREADY GOT A BUSINESS, IS THIS STILL SUITABLE FOR ME?
YES! This is for creatives who have just started, or about to start their own business. You may also have had a hobby or a 'side-hustle' for a while and you're now ready to up-level. I’ve had creatives in each situation who have had great success.
I HAVEN’T GOT ANYTHING SET UP YET, IS THIS RIGHT FOR ME?
Absolutely! This will help you get clear on what you want to do, who your ideal client is and to develop the perfect offering for you. This is the information you need to build a strong foundation and to reassure you that you've followed all the necessary steps before launching.
WHAT WILL HAPPEN?
Once contracts have been exchanged and your first payment has been made you'll be sent a welcome pack, orientation action plan and we'll arrange the best time/day for an introductory call if we haven't had a catch up already! You'll also be sent a prompt each week via email with your 'homework' and action steps for the week too.
WHAT does the start-up support include?
Hiring a business coach was the best decision I made when starting my business - I struggled for ten years on my own before hiring a pro and I learned more in that time than I had in a decade. There's so much to do when you're getting started, so I've put together the resources and materials to help you create a kick-ass business and know what to do with it.
WHAT MATERIALS DO I NEED TO BE ABLE TO TAKE part?
You will need a PC or laptop, a WiFi connection, email (to receive the materials), Adobe reader (to open PDFs - it’s free). You'll also be required to pay for your own software and subscriptions as part of running your business. Running a business isn't cost-free but I will point you in the direction of free or low-cost options.
HOW IS THIS DIFFERENT FROM OTHER PACKAGES?
It’s hard to compare but I’ll do my best. The Make & Market Method was developed from my own journey from full time design & marketing executive to full time creative business owner. Many start-up business 'programmes' that I’ve found and have been on include either coaching OR design and this includes both so you can develop both personally, and professionally whilst also getting the expertise of a professional designer.
AM I GUARANTEED TO START A BUSINESS?
As you can imagine, there are no guarantees when it comes to packages like this, but the people I have worked with have gotten incredible results. What I’m going to teach you is exactly how I did it, and taking action on these steps is up to you. If I can do it, it’s possible for you too.
I'M WORRIED ABOUT THE MONEY.
One of the most frustrating things in life is saying "I'd love to but I can't afford it". I totally get it. The thing is, part of being a successful business owner is knowing when you need to invest money, to make money. One of the reasons I know so much about starting and running a creative business is because I refused to invest early and took the 'DIY' route. When I finally invested, I learned more in 6 months than I had in 10 years but it took a bloody long time and I bet you don't want to delay any longer. You don't have to wait for the life and business you really want, as I have a feeling you've already waited long enough.
DO YOU HAVE A PAYMENT PLAN?
Yes, I offer a 3 part payment plan which is 3 monthly instalments of £500. Your first payment is due before we start to hold our time together, and the following two payments will be taken on the same day of the month as your first payment. Eg. if you sign up to work with me on the 15th of the month, each instalment after that will be taken on the 15th day of the next 2 months. Your card will be charged automatically.
HOW LONG DOES THE PROCESS TAKE?
The Make & Market Method takes 12 weeks. Carefully consider when you want to sign up for the package so that you have time to work through each step. I want you to feel supported, so as well as all of the materials you'll be able to keep and look back through at any time, we'll also have a 30 minute, one to one coaching call every other week and you'll have weekly email access so you can ask any questions and I'll be there to talk you through each section as you work through it.